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Sembria

Research and development

Innovation pipeline

Seven gates between an agronomic problem and a pack on a shelf.

Each gate can send the work back a step. Most candidates never reach the fifth.

  1. 1

    Need identified

    A problem that keeps coming back, described by the people who have it.

  2. 2

    Screening

    Candidate actives and carriers narrowed down on paper and on the bench.

  3. 3

    Formulation

    The candidate becomes something that can be poured, dissolved and sprayed.

  4. 4

    Laboratory

    Stability, solubility and shelf life under controlled conditions.

  5. 5

    Greenhouse

    First contact with a living crop, where dose and timing are set.

  6. 6

    Field trials

    A full season, real conditions, against an untreated control.

  7. 7

    Registration and launch

    Dossier, approval, label and pack — territory by territory.

From challenge to solution

Four stages, in order. Work that fails one of them does not advance to the next.

Propose a collaboration
  1. 01

    Discover

    It begins in the field, not the laboratory. A complaint that keeps returning — a deficiency that comes back every season, a pest that stopped responding — is described precisely enough to be worked on: crop, growth stage, soil, water quality.

  2. 02

    Develop

    Actives and carriers are matched to that description. Most of the effort is formulation rather than chemistry: solubility, stability in a hard-water tank, behaviour on a waxy leaf, what is left four hours after the sprayer has passed.

  3. 03

    Validate

    Nothing is claimed that has not been measured against an untreated control under the conditions the product is sold into. A result that does not repeat across seasons is reported as inconclusive, not quietly dropped.

  4. 04

    Deliver

    A finished product is a pack, a label, a rate table and a distributor who can explain it. Registration decides where it may be offered at all, and that is stated on every page it appears on.